Many electronic components are provided in multiple packages. These may or may not be pin compatible.
KiCad is not able to assign different footprints for aliases. Fully specified symbols therefore require a separate symbol for every package. Footprints in KiCad have a 1:1 relationship with their 3D model. This means multiple footprints are required where the 3D model has functional differences even if the footprints are identical (for example when 3D model height differs).
This part comes in two distinct packages each requiring a separate footprint. Hence a symbol for each variant must be drawn.
For naming of the symbols refer to General symbol naming guidelines
Where possible, the symbols should be drawn such that they can be swapped in the schematic with minimal disruption to wire connections.
As a further example we shall consider the comparator MCP6566 which is available in three SOT-23-5 versions, each with a different pinout.
In this case, a separate symbol must again be drawn for each version, and named according to the convention called out in the datasheet.